Do users want great products or do they want a low price? If you believe the Apple narrative, you'd think that once you have a great product, people will pay any price. But isn't as much of a foregone conclusion as you'd think. I've been digging into the history of Xerox PARC and I found this stunning video. It is a demo video of the Xerox 8010 Star office computer. Introduced to the world in 1981, it was a device beyond its years. A full-fledged graphical user interface, complete with icons, windows, local area networking, wysiwyg document editing and printing, networked storage, the works! The catch - it cost sixteen thousand dollars. Given the never-seen-before system though, it was assumed that buying the system was a no-brainer.
On innovation and pricing
On innovation and pricing
On innovation and pricing
Do users want great products or do they want a low price? If you believe the Apple narrative, you'd think that once you have a great product, people will pay any price. But isn't as much of a foregone conclusion as you'd think. I've been digging into the history of Xerox PARC and I found this stunning video. It is a demo video of the Xerox 8010 Star office computer. Introduced to the world in 1981, it was a device beyond its years. A full-fledged graphical user interface, complete with icons, windows, local area networking, wysiwyg document editing and printing, networked storage, the works! The catch - it cost sixteen thousand dollars. Given the never-seen-before system though, it was assumed that buying the system was a no-brainer.