Innovation is not always a 3nm microchip, a large language model, or an electric vehicle. Sometimes, it is just a metal box 8 feet by 8 feet by 20 feet long. And it can change the world just the same. Admittedly, Malcolm McLean did not invent the box container. But he brought a key insight into the mix. That the standardization of the dimensions of the container can enable a transformation in the way transport logistics worked. Even he could not have predicted how effective it would turn out to be.
The metal box that changed the world
The metal box that changed the world
The metal box that changed the world
Innovation is not always a 3nm microchip, a large language model, or an electric vehicle. Sometimes, it is just a metal box 8 feet by 8 feet by 20 feet long. And it can change the world just the same. Admittedly, Malcolm McLean did not invent the box container. But he brought a key insight into the mix. That the standardization of the dimensions of the container can enable a transformation in the way transport logistics worked. Even he could not have predicted how effective it would turn out to be.